SERICA STORIES
The most rewarding side of our young history is the many talented friends we meet along the road.
For the past five years, sharing our passion with the people who inspire us and seeing them wear the watches we once envisioned has been a real treat.
This is why we want to share their stories.
NICOLAS CASSIER
PICARDIE, FRANCE
APRIL 2025
At SERICA, we embrace the road less traveled—the paths where passion drives purpose.
Nicolas CASSIER fully embodies this vision. A former high-level handball player, his journey took a dramatic turn after a life-changing accident. He rose again—by running—across France, through Scotland… and into a deeper confrontation with himself.
His next challenge? Cycling to the twin summits of the Drus in the Mont Blanc massif. Camping at the foot of the wall. Reconnecting with silence and the slow passage of time.
For him, it all starts with an idea… and becomes a project. That’s why we’re proud to share his story.
NICOLA’S SELECTION
KELLY VIRCHOW
CALIFORNIA, USA
JUNE 2023
The second movie from our portrait series introduces our dear friend, Kelly Virchow, from his home in Los Angeles, California.
From racing motorbikes all around the U.S.A., to fixing trucks and falling in love with a certain guards red 911 named Pepper, A Life on Wheels is most of all a search for beauty and joy, found in simple, daily things…
KELLY’S SELECTION
SÉBASTIEN JUNG
CORSICA, FRANCE
FEBRUARY 2023
From the snowy peaks to the depths of the Mediterranean, Under Water introduces our friend Sebastien Jung on his beautiful island of Corsica and his journey to becoming a professional diver.
In just two years, his Serica® 5303-2 crown at 9 already has more than 500 dives under its belt.
The result is an unexpected and incredibly charming dial patina that we couldn’t resist sharing with you.
SÉBASTIEN’S SELECTION
NEXT PORTRAIT
COMING SOON
STAY TUNED…