OUR STORY
2019 /
Serica W.W.W
Introducing the first Serica Field Watch, simply named W.W.W for Wrist Watch Waterproof. The singular Serica aesthetic takes shape in a 10Bar water-resistant timepiece featuring a mineral glass and a hand-wound mechanical Calibre.
2020 /
Ref. 4512
The Serica W.W.W evolves to give birth to the Reference 4512. Reworked case finishes, increased water resistance to 20 Bar, introduction of double-domed sapphire crystal and two new enameled dial variations: Commando and California.
2021 /
Ref. 5303
Serica presents its diving watch, the Ref. 5303: a powerful, singular design imbued with great elegance that introduces for the first time a bi-material double scale combining Hours and Minutes. The brand’s first automatic mechanical watch adds ceramics to its arsenal of unalterable materials, and features a signature steel bracelet that combines flattened Milanese mesh with an articulated link and a solid end-piece for a fit that adapts to all wrist shapes and sizes.
2022 /
Ref. 5303-3
Serica introduces a new signature ceramic shade for its diver’s watch: Crystal Blue.
A unique, subtle hue blending grey, green and blue, combined with a midnight-blue dial, it gives an already singular design an even stronger personality, without losing any of the versatility or elegance that has made it such a success.
2022 /
The Denali Ascent
On June 3rd, 2022, at 6:35 pm, Nicolás Diaz and Gabriel Morant reached the summit of Mount Denali in pure Alpin style, without oxygen supply.
They did it in only 8 days, carrying all their weight on their shoulders.
Culminating at 6190 meters, the highest peak in North America is also known as the coldest mountain in the world.
The watch giving them time was a Serica 4512.
2022 /
Ref. 8315
Serica presents its vision of the GMT watch with reference 8315 GMT Chronometer.
A surprisingly bold design, featuring for the first time a monobloc 24-hour AM/PM ceramic bezel with asymmetrical division and a second lollipop-type hour hand.
This new reference introduces Serica’s COSC Chronometer Certification for the first time.
2023 /
Ref. 5303 COSC
The Ref. 5303 is now equipped with the M100 Chronometer-certified caliber and a new case construction, incorporating a amagnetic soft iron case. The aesthetics, materials, finishes and proportions that have made it such a success remain unchanged…
2023 /
Ref. 6190
The original Serica Field watch is now a Self-Winding Chronometer. The fully re-designed case profile drops down to a mere 10.4mm thickness and introduces 3 fully-luminescent new dials.
Introduction of the Denali dial, created and named after Nicolás Diaz Bayona’s successful ascent of North America’s highest peak in only 8 days.
2023 /
“Desert Red”
Serica’s Travel Chronometer is introduced in new, warm, and complementary organic colors. A metallic shade of brown ceramic with red and orange accents we named «Desert Red ».
The new Ref. 8315-2 presents for the first time Serica’s integrated, guilloché end-pieces and the “Serica Sport » Strap Collection: New injected rubber straps that look and feel like leather, with the added bonus of being water-resistant and extremely durable.
2024 /
‘SERICA SPORT’
Serica introduces new injected rubber straps that take on the finesse, comfort and grain of leather, but offer the added inalterability and water resistance of the most famous diving straps.
