OUR HISTORY

SERICA was founded on a simple desire : to create unique watches that are equally tough and beautiful. Watches we would proudly wear, wherever life takes us, and potentially last a lifetime.

Today, we come an important step closer to our ideal with the finely-tuned new reference 4512. Evermore robust and attractive, evermore SERICA.

It packs an extra-thick, double domed sapphire crystal, a new case construction, improved 200M water-resistance and 3 new lacquered dials.The proportions of its beloved case design remain unchanged and so does its price.

As for the joy of seeing you wearing your SERICA watches in countless situations and styles, it definitely is our biggest reward.

Thank you.

Wearing the same watch, day in and day out, depends on many things, but let’s not forget that you have to want to do it first.

This requires aesthetic research, balanced proportions and impeccable finishes.

Going to the beach, running or swimming with your favourite watch is obvious for us.

With your SERICA this is not only possible, but also highly recommended.

If a quality mechanical watch has always had a price, we are convinced that it must remain consistent.

For this reason, we want SERICA watches to be more than just a dream. . .

Wearing the same watch, day in and day out, depends on many things, but let’s not forget that you have to want to do it first.

This requires aesthetic research, balanced proportions and impeccable finishes.

Going to the beach, running or swimming with your favourite watch is obvious for us.

With your SERICA this is not only possible, but also highly recommended.

If a quality mechanical watch has always had a price, we are convinced that it must remain consistent.

For this reason, we want SERICA watches to be more than just a dream. . .

WHY “SERICA”?

SERICA the name of a faraway province, once known as the ultimate trading outpost on the legendary and dangerous silk road. Simply put, the end of the know world for the great explorers of the 14th century.

Its inhabitants, despite it’s location, were not asians but Europeans and historians agree that those people were most likely the descendants of ancient roman legionnaires who never came home.

A long-forgotten land met the idea of an ambitious watch that would be uniquely, tough and elegant. A watch that could travel to the edge of the world if needed.

This name now embodies the values we fight for…

SWISS MADE

This watch ticks all the boxes, and then some, necessary to meet the Swiss Made certification.

A side we picked, not to be fancy, but because it still is synonymous of quality control like no other.

The mechanical caliber housed in theses watches is Swiss and so was the team who made the technical drawings to ensure everything works as intended. It does not mean that every single component used in this watch was manufactured in the Swiss Alps, but seriously, who cares when they meet our demands ?

More importantly, this means that every single watch is assembled, verified and tested by skilled watchmakers before being shipped to you. It is still the best way to make love last.

And that’s what we bet on.