Between ever more intense Marketing campaigns and the abundance of emerging new brands whose offer simply don’t meet our expectations, we decided to focus exclusively on the product before any other storytelling.
How? By taking the time to think and to create the object that we longed for, and above all, a truly desirable watch.
Serica Watches are above all the result of a search for the ideal proportions.
A personal quest that gave birth to a functional, elegant, and discreet timepiece that once on the wrist, strikes by its presence.
WHY CREATE A NEW WATCH?
In an increasingly competitive watchmaking field, it is yet incredibly difficult to find a modern, affordable, and resistant watch that possesses genuine elegance.
A watch that we truly enjoy wearing when we love watchmaking, and one we can take everywhere we go.
This is how we decided to make our own contribution to the global wristwatch landscape.