OUR HISTORY


2019 /
Serica W.W.W
Introducing the first Serica Field Watch, simply named W.W.W for Wrist Watch Waterproof. The singular Serica aesthetic takes shape in a 10Bar water-resistant timepiece featuring a mineral glass and a hand-wound mechanical Calibre.


2020 /
Ref. 4512
The Serica W.W.W evolves to give birth to the Reference 4512. Reworked case finishes, increased water resistance to 20 Bar, introduction of double-domed sapphire crystal and two new enameled dial variations: Commando and California.


2021 /
Ref. 5303
Serica presents its diving watch, the Ref. 5303: a powerful, singular design imbued with great elegance that introduces for the first time a bi-material double scale combining Hours and Minutes. The brand’s first automatic mechanical watch adds ceramics to its arsenal of unalterable materials, and features a signature steel bracelet that combines flattened Milanese mesh with an articulated link and a solid end-piece for a fit that adapts to all wrist shapes and sizes.


2022 /
Ref. 5303-3
Serica introduces a new signature ceramic shade for its diver’s watch: Crystal Blue.
A unique, subtle hue blending grey, green and blue, combined with a midnight-blue dial, it gives an already singular design an even stronger personality, without losing any of the versatility or elegance that have made it such a success.


2022 /
Ref. 8315
Serica presents its vision of the GMT watch with reference 8315 GMT Chronometer.
A surprisingly bold design, featuring for the first time a monobloc 24-hour AM/PM ceramic bezel with asymmetrical division and a second lollipop-type hour hand.
This new reference introduces Serica’s COSC Chronometer Certification for the first time.

