WHO IS

MATT HRANEK ?

Some of you might recognize the meaning of these letters. It stands for William Brown, a personal project started years ago by Matthew Hranek in New York City.

Photographer, director, world- class traveler and renowned author of the book “A Man & His Watch”, he most recently launched the WM BROWN Magazine.

But when it comes to this watch, Matt is before anything else one of the very first people it started with.

SERICA LOGO
WRIST. WATCH. WATERPROOF.

WM BROWN EDITION

His taste for beauty and  experience of purpose-driven tools gave birth to the idea of this very watch: a single instrument to fit any kind of environment that brings together functional beauty, reliability and resistance.

That is why this first SERICA W.W.W also bears his name along with a 24hr scale, tribute to vintage American military timepieces.

THE MAN TALKS

ABOUT THE WATCH

SERICA LOGO
WRIST. WATCH. WATERPROOF.

WM BROWN EDITION